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By Cindy King
Published May 12, 2012

Welcome to our weekly edition of what?s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What?s New This Week?

Google+ Hangouts On Air Now Available Worldwide: Google+ Hangouts On Air was launched last September to a limited number of broadcasters and is now rolling out to the rest of the world.  This means ?you can now go live in front of a global audience.? Here?s a reminder of what you can do:

Facebook Announces The App Center: The App Center is a new place for people to find social apps. ?For the over 900 million people that use Facebook, the App Center will become the new, central place to find great apps?

“Everything has an app detail page, which helps people see what makes an app unique and lets them install it before going to an app.”

What You Need To Know About Facebook?s IPO: Facebook?s initial public offering is expected to take place on May 18.

Discussion from our Networking Clubs: Thousands of social media marketers and small business owners are asking questions and helping others in our free Networking Clubs. Here are a few interesting discussions worth highlighting:

• Do you think of your blog as a social network?
• What are your favorite productivity apps?
• What?s your experience with Facebook Offers?

Google+ Notifications in Gmail Get More Interactive: You can now view, comment on and +1 Google+ notifications from your Gmail inbox. These updates will appear in your Google+ stream in real time and responses from others will appear in Gmail.

You can adjust which Google+ notifications you want emailed to your Gmail account via Google+ settings.

Google Offers Get Closer to Your Business: Android users in the U.S. can now find Google Offers from nearby businesses using the latest release of Google Maps. You will be able to ?see all the Google Offers near you in list or map form, making it easy to get great deals from local businesses on the go.?

Twitter Tweaks the Tweet Design: ?Now, when you hover over the newly redesigned tweet, you?ll always see options to reply, favorite or retweet in the lower-left corner against a grey background.?

This design modification makes it easier to interact with others on Twitter.com.

Tumblr Introduces Storyboard: Storyboard is Tumblr?s ?new hub for in-depth conversations with Tumblr?s creative community.?

Foursquare Adds a History Page: With the ?new, fully searchable history page, you can easily jump to all your past check-ins from any month or year, and even filter them by who you were with, what type of place you were at, or which neighborhood, city, or country you were in.?

Foursquare will be “adding more features like filtering by venue and adding tips or creating lists right from this history page.”

Groupon Rewards Launches Nationwide in the U.S.: ?When you visit a participating Groupon Rewards merchant and use the credit card saved in your Groupon account, Rewards are unlocked after you?ve spent a certain amount predetermined by the business.?

“Eliminating the hassles of check-ins, extra apps or punch cards, with Groupon Rewards you can automatically get benefits for things you already do.”

Here are a few useful social media tools worth noting:

WP Pinner: A WordPress plugin that lets you manage your Pinterest account. ?With this plugin you can easily auto-pin WordPress posts, schedule your pins throughout the day, auto-follow users to get noted and keep track of your account (CTR, clicks, likes, repins, reach, etc.).?

Lujure: An easy tool for businesses to customize Facebook fan pages.

Lujure is a simple, quick tool you can use, with no technology expertise at all, to customize your own Facebook page.

Curate Me: A tool to help you stay current, find good things to share and get content ideas.

Curate Me finds the best stories from your friends and the brilliant people you follow and delivers them straight to your inbox.

And don?t miss this:

Social Media Examiner?s Social Media Success Summit 2012  (online conference) just started. It?s not too late to join!

Join 27 social media experts at Social Media Examiner?s big online conference! Go here to learn more.

What social media news caught your interest this week? Please share your comments below.

Tags: cindy king, facebook app center, facebook ipo, foursquare history page, foursquare update, google offers, google offers update, google+ hangouts on air, google+ notification, google+ update, groupon rewards, groupon update, hangouts on air, networking club discussion, pinterest plugin, social media news, tumblr storyboard, tumblr update, twitter design, twitter update, wp pinner

Source: http://www.socialmediaexaminer.com/google-hangouts-on-air-for-everyone-this-week-in-social-media/

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There?s good and bad about speaking engagements in Vegas. The good part is that the city is ideal with plenty of hotel rooms and conference space to make anyone comfortable and productive. The bad part is that it?s Las ?Stays In? Vegas and attendees are often distracted from the business at hand.

That won?t be the case at the PCG Event tomorrow through Thursday. The attendees are there for learning and the presenters are professionals. I have been to the previous two and both were high on education, low on distractions. The only bad part is that I won?t be posting much on Soshable for the time ? Brian Pasch tends to keep everybody pretty busy during his events even if we?re lucky enough to skip out on the 6am exercise program.

I?ll be discussing ?SEO Techniques that Leverage the Latest Changes in Google?s Search Algorithm? that covers the Penguin update. It?s arguably the most important speaking engagement topic I?ve had this year.

KPA will have a strong presence at the event and is doing SEO Snapshots for those interested in consultations. With many of the attendees being PCG clients, we don?t expect to see too many bad things going on with the search engine optimization, but not everyone is with PCG so there will definitely be some who need help. We?re ready.

For Soshable visitors ? see you Friday! Vegas, I?ll see you in the morning.

Source: http://soshable.com/speaking-at-the-automotive-boot-camp-in-vegas-this-week/

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By Michael Stelzner
Published May 11, 2012

In this video I interview Steve Garfield, who is the author of the book Get Seen: Online Video Secrets to Building Your Business.

Steve shares insights into how video can give your company a competitive advantage. He also shares tips on how to get started and what to look out for in the future.

Be sure to check out the takeaways below after you watch the video.

Here are some of the things you?ll learn in this video:

• Why you should consider using video for your business
• How you can use video to create a competitive advantage
• Advice on how you can create quality video on a small budget
• How to use videos at an event
• Tips on how to take your video to the next level
• How to upgrade your equipment
• A key way to get more video views
• How to integrate video into your social media strategy

Connect with Steve on Twitter @stevegarfield.  You can also check out Steve?s blog.

What do you think? Do you use video for your business? What tips do you have to share about creating video? Please leave them below.

Tags: michael stelzner, steve garfield, video, video for business, video marketing, video show, video social strategy, video tips

Source: http://www.socialmediaexaminer.com/how-video-enhances-your-business/

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Just so we are all on the same page, Apple Ping is a social media platform for music.

Ping is an underestimated platform that really has an incredible amount of possibilities for those who really love music. Not only does it allow for people to share what is in their libraries, but it also allows for people to see updates about a specific artist and even concert updates. It imports their Tweets and you can see what everyone is saying and listening to.

It?s not so much a platform like Facebook where you can comment on people?s walls and such, but you can comment on songs and albums that people recommend or are in your library that you recommend to others. Then you can then hear a short little clip and if you like it that much, a click of a button and it?s yours for no more than $1.29. Crazy right?

Not only is a social media platform, but its online marketing at its best! It?s unbelievable. People can recommend things for you to buy and ultimately make Apple even more money. We don?t normally hear about Ping as often as we should. It is the Facebook of the music industry and I think people are missing out.

I have been a music buff since the day I was born and it is a huge part of my daily routine. For instance, right now I?m listening to some Doobie Brothers and the Allman Brothers band on my iPad. Ping is recommending me artists and songs galore along with other people who have similar interests in music. As much as Spotify allows you to listen to music much like Pandora does, it does not give you the same connectivity that Ping does.

I think its wild. Social media has taken over all aspects of life whether we like it or not. I enjoy it. It?s fun, its connective; it?s something that is ever changing and ever developing. Sometimes it?s creepy that it can know everything about you, but at the same time, the ease of finding a song that could be your new favorite is out of this world. I love it, and it would be a ?Genius? idea for everyone to get involved.

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Source: http://soshable.com/apple-ping-a-social-media-%E2%80%9Cgenius%E2%80%9D-idea/

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